We make software companies rich with hardware appliances. We increase revenues and brand recognition while decreasing technical support demands. All at no risk and minimum hassle.

We are focused on helping small to midsized ISVs, software startups, and open source software projects. Unlike other appliance manufacturers, our process and offering is built from the ground up to offer the small guy a complete, profitable revenue model, rather than offering a negligible supply chain solution for large corporations.

mISVs, software startups, and open source software companies all need sound revenue models. 2009 marks the end of a 2nd generation of software/internet companies built on faulty business models. Many of these companies will inevitably go under. However, we hope to evangelize the appliance revenue model amongst software companies to rescues millions of dollars of development investments, and build a new generation of financially sound technology companies.

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The first question we ask at Branserv is, “where does it hurt?” The reason we are so passionate about the appliance model is because we solve a real problem that affects software companies and the people within in a very serious way, “how are we going to make money?” Although strict Ramen Noodle diets and 16 hour coding sessions are commendable methods of “lean management,” this alone is not enough to bring software companies to profitability. By offering a complete business model and working very closely with our software partners, we know that we are putting food in hard work people’s stomachs, helping deserving companies grow, creating jobs and smiles.

We’re a startup dedicated to serving startups, mISVs and the OSS community. By being in the trenches with our software-partners, we believe we can best understand their needs, develop more tailored solutions, evangelize our efforts, and ultimately, help more software companies get rich.

We did not invent the OEM appliance business model, just as Apple™ did not invent the mp3 player. However, like Apple™, we’re determined to bring an esoteric offering to a broader audience by drastic simplification. By drastically lowering the barriers to entry to the appliance model, we believe we can create immense value for software companies for whom this revenue model was previously inaccessible.

Great companies don’t avoid mistakes. Great companies fail quickly and correct course immediately. We believe the only way to innovate is to take risks and listen very closely to feedback.

Design is not aesthetics, packaging, engineering, or interface development.

Design is the creation of a tailored solution to a problem, its nuances and constraints. We understand this, and take this approach with our software partners from day 1. We strive to create remarkable appliances that are difficult to ignore. With each appliance, our goal is to create an incredible experience for the end user, from the first impression when it comes in the door, to the simplicity of setup, exciting appearance, maximally usable interface and low failure rate. We design to strengthen your brand.

Despite many businesses closing shop in 2009, we are bullishly determined to prosper. Besides our profit motive, we hope to create jobs, increase faith in American manufacturing and serve as an example for American companies struggling during this time.

Since 1993, Ilya Stolyar has built International Computer Concepts, Inc. into the company it is today. He has overseen ICC’s emergence as leader in Supermicro Superservers and storage solutions, and growth into international markets. He has also achieved the highest channel distinctions in the industry, while maintaining a lean, agile team. He founded Branserv in March 2008 with the intent of becoming a leader in the OEM appliance market.

A devout student of entrepreneurship and leadership, Alex brings years of communications, sales and strategy experience to the Branserv team. Prior to Branserv, Alex founded and successfully led the viral growth of an event promotions company, High Contrast Events. Before that, he successfully led a non-profit in 200% membership growth and unprecedented annual funding, strategic partnerships, and peak programming exposure.

Alexey has served as the lead sales engineer and Development Director for ICC since 2002, and has been responsible for the acquisition of numerous institutional accounts. His knowledge of hardware and ingenuity in system design have made him a favorite amongst systems administrators, small to midsized IT executives and institutional buyers. Alexey is the driving force behind Branserv’s technological innovations.

Exceptionally intelligent and effective techies, innovators and startuppers. See if we're hiring for a position that matches your strengths.

However, maybe we need you and we don't even know yet. Maybe you are smarter than us and see where you could create immense value for the Branserv right now. If so, please email alex {at} branserv }dot{ com with your rationale and all relevant materials for us to evaluate you.